Turning City Buses Into Rolling Video Billboards

3 Minute Ad Age, Oct. 29, 2008

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NEW YORK (AdAge.com) -- In the latest incursion of video ads into big-city life, New York and Chicago are planning to refit hundreds of buses as rolling video billboards. The project is the latest work of Titan Worldwide, the outdoor advertising company that has focused aggressively on new digital formats that are transforming that business sector. The 12-foot-wide bus-mounted video screens are networked to a central computer and can be programming with a constantly changing schedule of commercials.

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