Turning Massive Layoffs Into Marketing Profits

3 Minute Ad Age: Feb. 25, 2009

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NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of TheLadders, an online job site that lists exclusively positions that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. TheLadders expects to grow its business 60% during the next 10 months. No wonder Mr. Cenedella smiles so much during this interview.

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