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Verizon CMO John Stratton on the 'Map' War With AT&T

Savoring the Revenge of Verizon's Master Marketing Strategy

By Published on .

NEW YORK (AdAge.com) -- Even as his advertising offensive against arch-rival AT&T continues to be the talk of the industry, Verizon CMO John Stratton took to the podium to explain why the "Maps" campaign was necessary. In this seven-minute video, he recaps Verizon's entire nine-year marketing history. In its latest move, the company abruptly threw out its prepared holiday ad campaign to replace it with the results of a data survey it commissioned of its own and AT&T's national G3 footprints.
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