Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad Age Video

VIDEO: WPP's Martin Sorrell on China

CEO Discusses His World Strategy

By Published on .

NEW YORK (AdAge.com) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion. Its sprawl of holdings includes iconic ad agencies like Grey Worldwide, JWT, Ogilvy & Mather, and Young & Rubicam. During the last few years, CEO Martin Sorrell has been been orchestrating the reorganization and reinvention of the global marketing services giant. And in an appearance at the New York Ad-Tech conference, Sorrell spoke at length about China and his world strategy. This video is an eight-minute segment of those comments.
Advertising Age Embedded Player
Most Popular
In this article: