Why Wal-Mart Is More Important to AC/DC Marketing Than iTunes

3 Minute Ad Age, Oct. 21, 2008

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NEW YORK (AdAge.com) -- AC/DC, the vintage rock band that remains one of the music industry's top sellers, has long refused to market its songs online. Instead, it continues to explore new ways to move the product with bricks-and-mortar strategies, like its new deal with Wal-Mart. "Black Ice," the group's first album in eight years, will be sold exclusively there, a move now being trumpeted to the public in New York and Los Angeles with PR stunts that don't actually include band members.

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