Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Warner Music-Marketing Experiment Rebuts Critics

3 Minute Ad Age: March 2, 2009

By Published on .

NEW YORK (AdAge.com) -- Is Warner Music Group's new music marketing experiment actually a new kind of tax that would have to be paid by all Internet users? That's just one of the contentious points of debate flying around the new efforts of the Warner-backed company called Choruss. The year-old non-profit wants university networks and the country's ISPs to collect a music licensing fee from all their customers. Choruss president Jim Griffin jabbed back at critics at last week's Digital Music Forum East in New York.

Advertising Age Embedded Player
Most Popular
In this article: