Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wikipedia: Massive Audience but Beggar's Profit

3 Minute Ad Age: Feb. 9, 2009

By Published on .

NEW YORK (AdAge.com) -- Wikipedia, the online encyclopedia that anyone can edit or add to, is one of the world's 10 most heavily trafficked websites. But it accepts no advertising and has steadfastly declined to make that audience available to marketers in any other manner. To raise the money it needs to support its staff and large-scale technical operations, it resorts to online fundraising. We invited Wikipedia founder Jimmy Wales into our studio to discuss his curious business model.

Advertising Age Embedded Player
Most Popular
In this article: