The Best Word for Selling Green Products to Consumers

3 Minute Ad Age: June 13, 2008

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NEW YORK (AdAge.com) -- This week's Ad Age Green Conference was as much about wording nuance as it was about the actual green marketing techniques of big marketers and their agencies. Laura Bowling spoke of Conservation International's effort to determine which "green" words and concepts resonated most effectively with consumers. In other news in this 3 Minute Ad Age, ad spending remained flat during the first quarter.

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