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World's Largest Digital Sign Nears Completion in Times Square

3 Minute Ad Age: July 14, 2008

By Published on .

NEW YORK (AdAge.com) -- The world's largest digital sign is nearing completion in Times Square. Commissioned by Walgreens, it wraps three sides of the 25-story One Times Square, the famed building from which the New Year's Eve ball drops. Its 23 synchronized digital screens dwarf those of the nearby Thomson Reuters sign, which has only 11 such units. The designers are determined to push the competitive advertising environment of Times Square to a whole new level.

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