World's Largest Dog House as Promotional Stunt

3 Minute Ad Age: May 23, 2008

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NEW YORK (AdAge.com) -- NEW YORK (AdAge.com) -- In one of those colorful springtime publicity stunts that make Times Square such a visual circus, Milk-Bone this week built the world's largest dog house. The structure used more than 100,000 dog biscuits and was part of a broader national marketing campaign celebrating the product's 100th Anniversary. In other news in this 3 Minute Ad Age, the Cable Show is over in New Orleans but the debate about what it really accomplished lingers on.

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