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Yahoo President Defends Online's Brand-Building Power

3 Minute Ad Age: June 6, 2008

By Published on .

NEW YORK (AdAge.com) -- In her interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo President Sue Decker refuted those marketing executives who characterize the internet as a transactional venue that won't support brand building well. She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart's website. In other news in this 3 Minute Ad Age, Nintendo's Wii campaign won the Grand Effie Award for the most effective advertising of the year.

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