×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Yahoo/Walmart Deal Further Blurs Publisher-Retailer Line

3 Minute Ad Age: June 5, 2008

By Published on .

NEW YORK (AdAge.com) -- The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo President Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a WE tv producer provides new insights into the internal network battles over the digital distribution of TV content. And the role Steven Spielberg played in the creation of New York's Internet Week marketing effort.

Advertising Age Embedded Player
In this article:
Most Popular