New York Flash-Mob Group Partners With Yahoo

3 Minute Ad Age, Sept. 22, 2008

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NEW YORK (AdAge.com) -- Improv Everywhere, a flash-mob organization whose dramatic events have drawn high-profile attention in New York, has signed its first commercial partnership -- with Yahoo. In one of its happenings earlier this year, more than 200 members of the art group infiltrated rush-hour commuter crowds in Grand Central Terminal. And then at precisely the same instant, all 200 froze in place for five minutes. As part of the Yahoo sponsorship deal, Improv Everywhere will be organizing happenings this fall in New York, Toronto, Chicago and San Francisco.

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