YouTube Searches For More Ad Dollars

3 Minute Ad Age: May 2, 2008

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NEW YORK ( �- Despite the YouTube's popularity, the Web site has challenges to overcome before it makes money, according to Google CEO Eric Schmidt. At this week's American Association of Advertising Agencies Leadership Conference, Mr. Schmidt said that one day he hopes a Google search will turn up "exactly the right answer with exactly the right ad." In other news in this 3 Minute Ad Age report, 20th Century Fox seeds a viral video for the upcoming release of the film, "What Happens in Vegas," and the 4A's and Howard University partner to promote diversity.

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