But don't look for the animated gang on TV. The Wyndales are starring in an Internet series, with weekly Webisodes that are meant to entertain-and sell health insurance.
Remember Webisodes? Original mini-shows for the Internet were all the rage online before the Internet bubble burst in 2001. Now they're back, this time as advertising vehicles, courtesy of a robust online ad market and growing broadband audience.
EHealthInsurance's "Am I Covered?" (amicovered.com) made its debut last week. Today, Jeep's "We Are The Mudds" (wearethemudds.com) series premieres, joining other recent Webisodes from Unilever's I Can't Believe It's Not Butter (tasteyoulove.com) and Target (oddsagainst7even.com).
It was the popularity of blogs-Web diaries-that motivated Jeep to give Webisodes a try.
"We have been intrigued by the overpromise and under-delivery of blogs," says Jeff Bell, VP, Chrysler's Jeep division. "Everybody's talking about them, but no one can show that blogs help sell products."
"Webisodes have taken a different form now," says Organic's chief creative officer, Colleen DeCourcy. "They're no longer just content on the Internet, but a more sophisticated form of social networking: extended interaction and consumer participation."
-"Webisodes return, now as advertising" by Jefferson Graham, USA Today, Oct. 23