Ad Age/IAG's Top Spots

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The 15-second version of Windex's latest "Wilson the bird" spot placed as the most memorable ad this week. An installment from American Legacy Foundation's "Truth" campaign and Sprint PCS's "Fair & Flexible" effort are also achieving high recall. See the top spot at AdAge.com QwikFIND aap85x

Recall

Rank/Brand Ad Description Index

1 Windex Two birds want peanuts, Wilson flies into window 243

2 KFC Man eats $8 meal at restaurant, woman eats $4 meal at home (:15) 230

3 KFC Man eats $8 meal at restaurant, woman eats $4 meal at home (:30) 228

4 Pizza Hut Twisted Crust-breadsticks baked into crust, grandma says rip and dip 200

5 Sprint PCS Fair & Flexible Plan-woman tells Mary Lou Retton Camp girls to guess 192

6 TheTruth.com Welcome to Crazyworld-radiation people, man unveils mirror (:60) 189

7 Kellogg Raisin Bran Crunch-man fired, can't hear boss due to crunchy cereal 188

8 TheTruth.com Welcome to Crazyworld-radiation people, man unveils mirror(:30) 175

9 Target Back-to-school, children watch printer, ink blows up in face, HP 167

10 Foot Locker Adidas-Kevin Garnett walks to corner with people on his shoulders 150

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of July 19- August 1. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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