The campus turf battle

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Robert Marker asked and answered a great question ("Campus turf battles hamper ad students," Viewpoint, AA, Nov. 1): Should marketing communications be taught in schools of business or schools of journalism and communications?

[Mr. Marker] voted as Northwestern University has voted: Marketing communications-including advertising, sales promotions, direct marketing, public relations, database marketing with e-marketing-should be taught in the Medill School of Journalism's top-ranked department of integrated marketing communications instead of in the general management degree program of [NU's] Kellogg School of Management.

Mr. Marker confirmed with me that he [meant] the Northwestern IMC graduate program [when his article referred to] the "one program seemingly knocking down the high fences between marketing and communications departments." Our graduate students are educated and trained to be business managers in marketing communications in a fast track, full-time 15-month degree program.

Their salaries as work-experienced graduate students are highly competitive to the strongest business schools in areas related to marketing. Companies and agencies pay $1,000 per week for students during a summer internship.

The future leaders in the marketing communications field will have one foot in business and one foot in communications with which they will help corporations and not-for profit organizations manage their future. The future of our fields demands first a more integrated professional within marketing communications and then a professional integrated with the balance of business, including marketing, finance, production and human resources.

Clarke Caywood

Chair, Department of Integrated Marketing Communications

Northwestern University

Evanston, Ill.

Lowering the bar

I just wanted to applaud Scott Donaton's column "No laughing

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