It's understandable that advertisers always want to be forward-thinking, smart and aggressive with their ad spending. Even though it has become fashionable to say you are spending money on anything but TV, there is strong evidence that moving dollars away from TV is wrong, and from a marketing perspective, may even be negligent.
"But Mike Shaw sells network TV," you are probably thinking, "so of course he's going to say that TV is better than ever." But here's why I believe that the next best opportunity is in TV. And those of us who do sell TV-not just network TV-need to step forward and make sure that these important reasons are being consistently and loudly communicated.
It shouldn't be a shock
Let's get to the heart of the