Keep heat on Hollywood

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Some members of congress brandish the idea that new laws and regulations can ultimately shield youngsters from entertainment fare-movies, music and video games-laced with sex, violence and "vulgarities." Lawmakers, after all, write laws and regulators regulate. It's not the solution for this problem and never has been.

However, the entertainment industries aren't "victims" when committees of Congress summon them. That posture was ruled out when the Federal Trade Commission reported last year on entertainment marketing practices. Among its findings: Film studio market researchers included kids as young as 10 among research targets when they studied how to promote movies rated "R" by the motion picture code (not suitable for those under 17 without parental approval).

Since then attention has rightly focused on the self-regulation programs of the movie, music and video game industries. While some lawmakers might like to impose their own tastes and values on the sort of entertainment fare produced, most recognize this is impractical and constitutionally unworkable. Self-regulation codes are another

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