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There is no finer person in this business than [ Ogilvy & Mather North America Chief Creative Officer] Rick Boyko. I count him as both a friend and fierce competitor. We sat on three Andy juries over the past three years. I have seen him champion work not only for Ogilvy & Mather but for other agencies as well. He loves great advertising! During that time, I have come to admire and respect Rick as both a visionary and leader.

So it bothered me tremendously when I read about his retirement in Ad Age ("Boyko claims exit won't harm clients," AA, Nov. 11). Don't get me wrong. I'm happy that he's becoming managing director of the AdCenter at Virginia Commonwealth University. He'll make an outstanding educator. And, quite frankly, I'm happy that I don't have to compete with him anymore.

What bothers me is that for some reason, an [unidentified] "Ogilvy executive" decided this would be the time to take a couple of cheap shots at Rick on his way out. This "executive" talks about Fanta and AT&T Wireless, as opposed to Rick's accomplishments, which are many.

This is exactly what's wrong with the advertising business in general. Instead of sharing in what should be a wonderful moment, for a wonderful man, this coward decides to hide behind a reporter's pen and taint one of this generation's creative stars. Go figure.

Jim Ferguson

President-Chief Creative Officer

Y&R Advertising

New York

Clutter on Fox Sports makes watching difficult

Re: Rance Crain's column "Take me out to the ball game, if only to escape Fox promos" (Viewpoint, AA, Nov. 4): Well done and well written. Please consider writing on this quarterly and keeping up on samples of this abuse. It is completely tragic and horrible, and I am a media person. Fox has made watching football very difficult on Sundays.

Vito Curcuru

Associate Media Director

Anita Santiago Advertising

Los Angeles

Best article on how to handle my career

I just read "In praise of radical careering" (Viewpoint, AA, Oct. 21). I have been in the advertising business for a short time now and have never been one to seek out pretty much anyone who has written anything. But, frankly, this was the best article I have ever read on how I should handle my career-and trust me, I have read my fair share. I guarantee this article will be on my wall, cube, office-or wherever I may find myself for the next 20 years or so.

Shannon Jamieson

Account Supervisor

Blue Worldwide

New York

`Radical careering': applause for author

I just finished reading "In praise of radical careering" (Viewpoint, AA, Oct. 21) and wanted to applaud Sally Hogshead's thinking. Having just relocated to San Diego after my wife's career vanished under her, I laughed when I hit "No. 8." With stints under my belt in New York, Boston and Washington, D.C., on the client and the agency sides, I found an appreciation for so much of what she said.

Rob Weinberg

The MarketBuilding Team

San Diego

`Radical careering' a course in reality

I read Sally Hogshead's "In praise of radical careering" (Viewpoint, AA, Oct. 21) and found it to be right on the money. Kudos! As the co-owner of a small (re: two-man) music company, I find myself face to face with many of these "truths" on a daily basis. To have it "on paper" is worth more than I can say. I will be cutting this out and mounting it on my wall, next to my desk, for my daily course in reality. My heartfelt thanks [to her] for speaking up.

Brian B. Reidinger

In The Groove Music


No grace, decorum in `careering' essay

Re: "In praise of radical careering" (Viewpoint, AA, Oct. 21). Funny, I thought we're in the communications business. Does Ms. Hogshead really expect the Ad Age reader to grant her any credibility when her opening line is "Is your career kicking you in the nuts?" And how charming that Ms. Hogshead's last sentence in her piece ends with "And when you kick back, I recommend steel-toed boots." And this is the person who indicates "radical truth No. 10" is balance? Yikes! Whatever happened to grace and dignity and decorum?

Alan Stiles

New Canaan, Conn.

`Radical careering' was an inspiration

Re: "In praise of radical careering" (Viewpoint, AA, Oct. 21). Please keep this kind of editorial coming in your magazine! The article [on] "radical careering" by Sally Hogshead really hit a nerve. It prompted me to leave a voice message for Ms. Hogshead as to what an inspiration her interpretations of the "radical truth" are. Refuse mediocrity. And, most importantly, kick back. With steel-toed boots!

Shelly Steichen



San Juan Capistrano, Calif.


* In "Snacks take flight" (Nov. 11, P. 6), Krave's Candy Co., marketer of Clodhopper's candy, was misidentified as Crave's Candy Co.

* In: "Norelco is latest marketer to get on the Bond wagon" (Nov. 11, P. 8), Mark Wilmot, exec VP-managing director of D'Arcy Masius Benton & Bowles, New York, was misidentified as Nick Wilmot.

* In "Getting viewers to opt in, not tune out" (Nov. 4, P. 10), Wild Tangent, Seattle, was credited with creating the online game "Need for Speed." Wild Tangent developed the game on behalf of software publisher ElectronicArts.com, which owns the title and the license to it.

* In "Ad Age/IAG's Top Spots" (Nov. 4, P. 12), Breathe Right Spray & Strips were incorrectly identified as Vicks brands. Breathe Right is a brand of CNS Inc.

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