Letters to the Editor

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Editor's note: Tim Elliott, 51, most recently managing director, FCB Worldwide, New York, died of cancer Dec. 30 (AA Daily, Jan. 3).

We lost Tim Elliott today, and it was not only a horrible loss for his family and his many friends, but for our industry . . .

When we heard Tim was sick in September, we made a video for him, since he was in New York and most of us couldn't get back to visit. People spoke their hearts to the video camera, and I thought afterwards that it was probably the most eloquent review of anyone's performance that the corporate world had ever seen.

When Tim first came to FCB San Francisco, he gave a speech to a rather unmotivated group, worn down by years of management turnover and the loss of our flagship Levi's business. I was out of town and missed his speech, so I asked him to tell me what he said.

He said he wanted to tell everyone that it was about love, but that they wouldn't have understood, so he told them it was about great creative. We all had a year with Tim, and I'd venture a guess that just about everyone understands now.

Thank you, Tim, for a glimpse of how it is supposed to be. Would that we all had your gift for bringing love and laughter into this too-consuming business of earning a living.

Jane Gardner

Director, e-Business Strategies Group

FCB Worldwide, San Francisco

Tim wasn't one of the industry's well-known brand names, but he was a superstar. I worked for Tim for five years at Ogilvy New York. He was my first business mentor (as he was to many of those who worked for him).

He was brilliant. He had clarity of vision. He played comfortably on the lunatic fringe. He was a superb leader. He wrote magnificently. His management style was strange, manic -- but, most of all, caring. And he did all of this while inspiring everyone around him to deliver brilliant work and think great thoughts . . .

He always did what he said he would do. Never missed a deadline He was an industry gold standard, although he never played by the same rules as everyone else. I loved that about him.

I owe a lot to Tim Elliott: a rejuvenated career at Ogilvy, the ability to accomplish much in a short period of time (Tim knew about multi-tasking before it became part of the Internet/digerati lexicon), good writing skills and an appreciation for fine single malt whisky. There are many of us, all over the world, who owe a lot to this tremendous human being . . . We will miss him immensely.

Mark Goldman

President, 360 Inc.

Atlanta

Tasteless ad

I would like to think that as the world enters the year 2000 that advertising like the Marketing Central.com ad on page 79 of the Dec. 13 Advertising Age would be only a dreadful memory. Obviously, this sort of tasteless, insulting, sophomoric excuse for creativity will continue to plague us as long as agencies generate it, clients approve it and magazines like Ad Age accept it.

Would Ad Age have run this ad if it had depicted an African-American for sale as a slave? Just how is this image of a hooker any less insulting to women?

Carolyn Randolph

President

Marketing/Media/Directions

Columbus, Ohio

Not `laid off'

I was disheartened to read of my untimely demise in "Nissan sizes up TBWA for $1 bil global ad prize" (AA, Dec. 6). Given Ad Age's reputation for editorial integrity and my occasional memory lapses, I was forced to check with friends, family, and my former Nissan North America associates before writing this letter of protest. They have all corroborated my story.

I did not leave Nissan "in a wave of layoffs" but rather to pursue an exciting opportunity with Southeast Toyota Distributors.

At the time of my departure, I was an employee in very good standing at Nissan, and given their excellent efforts to retain me, I would assume the company's future plans included me.

Ed Sheehy

Southeast Toyota Distributors

Deerfield Beach, Fla.

Correction

In the table "Top executive salaries for not-for-profit groups" (Salary Survey Special Report, Dec. 6, P. S17), National Association of Broadcasters President Edward O. Fritts was misidentified

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