Letters to the editor

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Univision broke no law

Regarding the Page 1 story on Univision ("Univision ban on dot-com ads riles media buyers," AA, Dec. 6):

Let me make sure I've got this right. Broadcaster declines an ad, client and agency don't like it, so it's an anti-trust issue?

Give me a break. Perhaps the client and agency should read the rate card. Every media owner reserves the right not to run advertising. As the former advertising director for The Asian Wall Street Journal, I regularly received ads from competitors. We reviewed them and if we found them to contain erroneous or hyperbolic claims, we rejected them. End of story.

While Univision may be short-sighted where a business opportunity is concerned, they surely aren't doing anything illegal.

Richard J. Kosinski

San Francisco

Unfair to Philip Morris

We take strong exception to Bob Gar- field's Oct. 18 Ad Review column (" `Tobacco is whacko,' Lorillard hits hard") and his outrageous comparison of the decent, honest, hard-working people of [Philip Morris] to Adolph Hitler.

Mr. Garfield's comments are not only an insult to our employees but I believe they are an affront to those who suffered so greatly at the hands of one of the most brutal dictatorships in history.

We believe there are serious and significant health risks associated with smoking. We are committed to doing what we can to responsibly manufacture and market our cigarette brands and, importantly, to prevent kids from smoking and having access to tobacco products. Our firm belief is that by working together with others-parents, educators, government officials and others-we can make a difference in addressing the very real problem of youth smoking.

The communications campaign Mr. Garfield refers to, however, is about much more than tobacco. It is about the 40-year history of community involvement and philanthropy of our company and our employees. It is about how the people of the Philip Morris family of companies-Kraft Foods, Miller Brewing and Philip Morris USA-are making a difference in the communities where we live and work . . .

We know some will be skeptical of our efforts. We know this must be a long-term effort. We know it will take time. But we are committed to changing while we continue doing the right things we have been doing all along.

Steven C. Parrish

Senior VP-Corporate Affairs,

Philip Morris Cos.

New York

Editor's Note: In the review, Mr. Garfield wrote: "So, for example, Philip Morris Cos. is on the air with a corporate image campaign whose message is basically, `Never mind that we've killed more people than Hitler. Don't forget all the good works we've done with our fine Miller Lite and Kraft Velveeta cheselike product.' "

The Windows experience

I completely identify with Randall Rothenberg's Windows experience ("What's a `brand experience'? Here's the high and low of it," Viewpoint, AA, Nov. 22). I am a recent, forced convert to Windows 95 (Y2K and company compatibility issues). I held out as long as I could with Windows 3.1, so long that one of our tech support people told me he'd never even seen it! . . . Gates has done what economists thought impossible: He has created a monopoly around a shoddy product.

Alan M. Perlman

Highland Park, Ill.

Amen! And thanks to Randall Rothenberg for writing the piece. Microsoft is so error-ridden it would be a joke if we all didn't have to use it.

Pam Shane


Shane Media



* In "1999: The year in people" (Dec. 20, P. 30) an item on Conde Nast Publications President-CEO Steven Florio implied that Fairchild Publications is part of Conde Nast. Fairchild is a division of Advance Publications, parent company of Conde Nast.

* In "Ad spending booming for gay-oriented sites" (Dec. 6, P. 58), Gay.com had 413,000 unique visitors in October, according to Media Metrix.

* In "Publishers thankful but nervous about boom" (Interactive Media & Marketing Special Report, a supplement to AA, Nov. 1, P. 58), ad spending by Internet companies in magazines for the first nine months of 1999 was $271.1 million. The $91.6 million figure cited in the article was for the first nine months of 1998.

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