"This idea will only drive prices up as transparency does not equate to efficiency. If the Chrysler client does not trust her media-buying company to negotiate the best deals on her behalf, perhaps she should find a new media resource."
-Jason Kanefsky/VP/ MPG/New York
"Absolutely! Not only does it reflect reality much better, it will probably bring in more money for the networks."
-Marcelo Salup/exec VP-international media director/ Foote Cone & Belding/Miami
"It should be done away with all together. It's a disgrace to free enterprise, competition and sanity."
-Ray Burlingame/media director/ Specialized Marketing Group Co./Williamsburg, Iowa
"With vastly different marketing objectives, there can be scant parallel purchasing parameters to follow. Won't work."
-Ted Harbert Sr./former executive producer/ New York Times Productions/New York
