"Why not? In a world of hard surfaces and sharp edges, anything that makes us smile has value beyond its measurable worth. It's fun-'Yellow Submarine' meets PBS-and it gets the job done. "
-Robert Sawyer/creative director/Robert Sawyer/New York
"Hate is a powerful word and Wieden & Kennedy managed to immediately change that power with music, with green hedges and with fuzzy bunnies. This is not the most amazing commercial I have ever seen, but you have to admit it delivers its message on many levels. "
-Brian Hopkins/graduate student/Yale University/New Haven, Conn.
"This is yet another great marketing campaign from Honda. ... It will be interesting to see the success of this whole show-I have no doubt in my mind that this will be a benefit not just for the guys (and grrrls) at Honda and their marketing people, but for everyone."
-Lever/Web designer/Forever Blue Skies/Farnborough, England
Next week's question is " Do you expect this year to finish with a downturn in media spending? " To submit your answer please log on to AdAge.com, QwikFIND aao29v