Selling ad space on police cars

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An innovative program that sells advertising space on Littleton police cruisers will debut this year pending a successful vote on Article 14 at the special Town Meeting on Nov. 8.

Called the municipal vehicle sponsorship program, police Chief John Kelly wrote that it is designed to "provide the Littleton Police and Fire Departments with the ability to acquire essential vehicles through community partnerships."

Kelly said the idea came to him out of necessity as the Fiscal 2006 budget was under discussion.

"It was quite simple," said Kelly. "I was told by the selectmen and Finance Committee that there were no funds whatsoever for new cruisers, and I was looking at a small fleet in excess of 150,000 each."

"I knew there was no way I could cover the maintenance," said Kelly. "I had to find another mechanism. We have to respond when people call. No one cares when it's 2:30 a.m. and you want someone to do CPR or make an appropriate arrest or help with an accident who is paying for the car."

Article 14 seeks to appropriate $36,000 for the cars "which will be offset by the advertising revenue the Town will receive." The town must vote the cost of the program to insure that the funds will be directed to the general fund for that purpose.

Goddard said the advertising will be subject to a competitive bid process with the Town having the right to "reject any proposals deemed inappropriate."

--"Cruiser advertising goes to town vote" by Betsy Levinson, Littleton Independent, Colorado, Oct. 13, 2005

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