Out of Site at AdAge.com

Published on .

Most Popular
As seen on Reuters.com

World Cup advertisers not so interested in women

The New York Yankees offer pink tees with rhinestones. Nascar's got racing-themed high heels. The World Cup? For the women who make up approximately 39% of this year's viewers, Reuters reporter Jeffrey Goldfarb claims they get bupkis, nada, zilch; advertisers seem to be only out for the male dollar. Uli Becker, Adidas' head of global brand marketing explained: "It's the male World Cup, not the female one, therefore messaging is obviously more male-driven. At next year's women's World Cup in China, we'll have our answers to women's football."

As seen on commonvoice.com

Coke reward points add up ... to DEATH!

Julie Havey is a crusading mom who's mad as hell and isn't going to take it anymore. The target of her ire? Coca-Cola's MyCokeRewards program. She claims that in order to get enough points in the program a person would have to drink himself well past silly. She even consults an expert, Dr. David L. Katz of Yale, who writes that the number of sodas needed to get the points necessary for something cool "in 300 days is 163 sodas a day. That is a volume of 30 gallons. ... Normal, healthy kidneys can only clear up to 12 gallons of fluid a day [including water], and that is extreme. Take in more than that, and you will dilute your serum electrolytes, develop seizures and die."
In this article: