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Voted & Quoted

Published on .

"U.S. marketers are watching developments closely, but with the cost of doing business in China and minority ownership of ventures, it's rough going and the best approach may not be identified in the near term."

-Marianne Hussey/managing partner/Clearview Group/New York

"[They] need to move quickly and with their eyes open. The increasingly affluent Chinese consumers are very brand-conscious and establishing brand identity is extremely important. The Chinese are in the process of building and developing their own brand names."

-Hoyt Purvis/professor of journalism and international relations/University of Arkansas/ Fayetteville, Ark.

"I see little evidence that U.S. companies are really taking seriously the emergence of China as a marketing force. For too long, China has been the 'Red Untouchable' and now it's time to grab onto a newly open, multi-billion commerce partner."

-Alan Binder/ marketing manager/Hansen Beverage Co./Corona, Calif.

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