-Marcelo Salup/exec VP-international media director/Foote Cone & Belding /Miami
"Free video on demand is an emerging concept pioneered by Comcast Cable. To survive, it will require advertising support. Advertisers will enjoy the targetability."
-Raymond Davenport/lobbyist/Davenport & Associates/Santa Fe, N.M.
"My only concern is that VOD won't get here fast enough. It is the only savior for TV advertising. Once viewers demand their own show, we'll be able to hone our target audiences and gladly pay on Tuesday for the exact eyeballs we get today."
-David Esrati/chief communications officer/The Next Wave/Dayton, Ohio
Next week's question is "Did Olympics advertisers get their money's worth on NBC?" To submit your answer please log on to AdAge.com, QwikFIND aao29v