Voted & Quoted

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"Ultimately, each medium is responsible for its business model. If the consumer 'votes' for video on demand at the expense of free broadcast TV, it is our job, as media strategists, to either follow the consumer on new paths or find other paths to the consumer's mind."

-Marcelo Salup/exec VP-international media director/Foote Cone & Belding /Miami

"Free video on demand is an emerging concept pioneered by Comcast Cable. To survive, it will require advertising support. Advertisers will enjoy the targetability."

-Raymond Davenport/lobbyist/Davenport & Associates/Santa Fe, N.M.

"My only concern is that VOD won't get here fast enough. It is the only savior for TV advertising. Once viewers demand their own show, we'll be able to hone our target audiences and gladly pay on Tuesday for the exact eyeballs we get today."

-David Esrati/chief communications officer/The Next Wave/Dayton, Ohio

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