-Ivey Stewart/VP-marketing/Alderman Studios/High Point, N.C.
"The issue is too emotionally charged for sponsors to risk future involvement. Controversy is not a positive and, unfortunately, it's 'guilty until proven innocent' when it comes to a spokesperson."
-Richard Shain/president/Performance Analysis Group/Newton, Mass.
"Superstar athletes can do what they want. Money yells! All he's got to do is win some championships and everything will be fine. The fans will forget [the trial]. Fans want a winner and they don't care about the rest."
-Phil Hupfer/professor/Elmhurst College/Elmhurst, Ill.
Next week's question is "Do advertising icons work as well as they used to?" To submit your answer please log on to AdAge.com, QwikFIND aao29v