-Nathalie Hall/student/Fordham University/New York
"I don't see anything wrong with it. It gives Pontiac brand awareness. They need some way to get consumers to notice their product and what better was to do that than to simply 'be' the object given away?"
-Tamekia Bolden/account representative/L'Oreal/Merrillville, Ind.
"The Oprah brand has a strong community-service aspect, with which the giveaway is very consistent. Consumers are incredibly savvy and are used to seeing products integrated into other TV forms like reality TV. It'd be surprising if there was any kind of consumer backlash."
-Rob Fields/president/Spark Integrated Marketing/New York
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