-Jim Poh/media director/Crispin Porter & Bogusky/Miami
"There is no doubt that a loyal audience of Stern's size could potentially bring in millions of subscribers to satellite radio. However, the bigger question is: Does his core market have the income to do this?"
-Sarah Toulouse/music host/Chicago Public Radio/Chicago
"The only things that will make Sirius successful are good management, a long-term vision of what the medium can become, an innovative mix of entertainment options and a smart marketing program. While Stern is a good choice to add to the entertainment mix ... the real question is how he fits into the long-term branding for Sirius."
-Allen Barkus/president/Ted Barkus Co./Philadelphia