Andres Sullivan/multicultural marketing director/Linc/Marina del Rey, Calif.
"Throwing more money after the problem isn't going to help. They are looking for a mind-set change, which will have to involve a new way of thinking brought on by new blood."
-Jason J. Therrien/president/Thunder Tech/Cleveland
"Neville Isdell's 'Manifesto for Change,' reflects that he just might have found Coca-Cola's pulse. Isdell's courage to admit the company's failure to perform well in world markets since 1997 is more than PR strategy. It shows that this CEO recognizes change can only follow a realistic identification of problematic areas of execution."
-Dr. John Luton/associate professor-mass communications/ Elizabeth City University/Elizabeth City, N.C
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