Voted & Quoted

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"There's no debating the fact that Martha's prison time has [affected] her brand-but is that necessarily a bad thing? Martha's just in need of a little redecorating. If she had never been charged, it is likely her brand would have gone stale."

-Michael Woods/account executive/ American Advertising Federation/ Washington, D.C.

"Martha has always been more than a celebrity hawking goods. [S]he is an enthusiastic student, a brilliant teacher and an entertaining experience. ... So long as home and hearth remain our principal sources of strength and solace, people will seek to enhance their experience of it. [And] they will happily and loyally reward those who help them."

-Robert Sawyer/creative director/Creative Edge Waterjet/New York

"Ms. Stewart has changed the image/role of the `housewife' from dull and boring to exciting and influential-just poll her readers and viewers! She is a marketing genius."

-Stephanie Smith/VP-marketing/Talk Entertainment/New York

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