×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Voted & Quoted

Published on .

"There's no debating the fact that Martha's prison time has [affected] her brand-but is that necessarily a bad thing? Martha's just in need of a little redecorating. If she had never been charged, it is likely her brand would have gone stale."

-Michael Woods/account executive/ American Advertising Federation/ Washington, D.C.

"Martha has always been more than a celebrity hawking goods. [S]he is an enthusiastic student, a brilliant teacher and an entertaining experience. ... So long as home and hearth remain our principal sources of strength and solace, people will seek to enhance their experience of it. [And] they will happily and loyally reward those who help them."

-Robert Sawyer/creative director/Creative Edge Waterjet/New York

"Ms. Stewart has changed the image/role of the `housewife' from dull and boring to exciting and influential-just poll her readers and viewers! She is a marketing genius."

-Stephanie Smith/VP-marketing/Talk Entertainment/New York

Most Popular
In this article: