-Imani Grant/assistant media analyst/Mediaedge:cia/New York
"The companies often try so hard to have a funny and/or memorable ad, they lose sight of their desired consumer response or intended message. Cool, everyone remembers your ad, but do they remember the product?"
-Charles Young/student/Point Park University/Pittsburgh
"The general public already thinks the prices they pay for goods and services are too high; pricing for this media event would be one of those things that could explain to consumers why things they purchase are so expensive. But, if the advertisers have the budget, I can understand why they would want to be [at the Super Bowl]."
-Lynn Lekander/media director/Creative Link/ San Antonio
Next week's question is "Does the Shona Seifert case put the whole ad industry on trial?" To submit your answer please log on to AdAge.com, QwikFIND aao29v