Region director/ABC National Marketing/Houston
"Brand equity will ultimately be pulled down with the negative exposure that Ms. Stewart's indictment will bring. Take a lesson from Andersen, oops ...I mean Accenture. Rename or be replaced. It would be like naming a new Chinese restaurant 'Sars Noodle.' It carries a lot of baggage."
Pharmaceutical Healthcare rep/Pfizer/Milwaukee
"I reached for the current edition of Living last week at Home Depot, then stopped. Should I, shouldn't I? I found myself wanting to run down the aisles shouting: 'I love Martha and I don't care who knows it!' "