"I don't know what else is a better barometer. There are lots of people who won't want to pay 18% increases to CBS for example. They'll buy more magazines. Hopefully this is a precursor of a better economy. It's so weird. Everyone is shaking their heads. This is the most out of whack it's been in a long time."
Doug Seay
SVP-director of national broadcast/Publicis, Hal Riney/New York
"Obviously, the ad market, with all this money, is strong. This whole past year there was a disconnect between the ad market and economy. Retail is way up. We are seeing continued strength."
Lynn Picard
EVP-advertising sales/Lifetime Television/New York
"This upfront has been more resilient than any forecaster expected. The market has been just hugely resilient. The ad economy is improving and it reflects an improvement in the overall economy."
Rich Hamilton
CEO/Zenith Optimedia Group the Americas/New York
