President-CEO/ BBDO North America
"Intuitively we all know advertising works, but there is a confidence crisis caused by convergence of new media, fragmentation of existing media and the maturation of the most media-savvy generation ever. That puts a burden on the industry to demonstrate it knows how to create ads that work despite the change."
"Advertising works, but differently now. It works better in combination with other things that before were viewed as luxuries-PR, direct marketing, interactive -that may now be necessities."
President/Roth Associates/New York