"Any change in normal economic activity will be a mini-victory for the terrorists."
Executive director/Orient McCann Erickson/Lahore, Pakistan
"Isn't the point of advertising to increase sales? If an advertiser is concerned sales may drop during wartime isn't that the time to increase advertising?"
Los Angeles Account Manager/Rolling Stone/Los Angeles, Calif.
"A couple of days without ads won't cause advertisers to go out of business. But airing ads during wall-to-wall coverage times may be more harmful than a two-day break. Two days can easily be made good."
Sales manager/WUNC-FM/Chapel Hill, N.C.
"The nature of the ad should be considered before it's pulled. An airline ad might not make economic sense."
Regional account director/Dentsu China/Hong Kong