"I am astounded at this poll result. One month does not a recovery make. Did we not learn anything over the past few years?"
Partner-principal/PSM Media Partners/Los Angeles, Ca
"With a pending war in Iraq, I would not bet money on anything rebounding right now."
Study director/Synovate/Arlington Heights, Ill.
"We cannot assume anything right now, there are too many factors in flux at the moment: oil; conflict and overall consumer confidence in the economy."
Media director/Fire IMC/Belfast, N.Ireland
"It's not necessarily a rebound. It could mean companies are making sure they have the right resources when things do turn around, or feel they need more from their resources in this downturn."
Richard Maddock/Maddock & Partners/New York, NY