"Why would a responsible marketer in today's economy pay $2.1 million for the opportunity of presenting their brand to the family pets as the humans take a bathroom break? It's lunacy."
Director-Marketing Communications/Naviant/New York
"If the ads are memorable and made the product memorable, then $2.1million is a fine amount. But we've built so much expectation around this event that advertisers feel compelled to overreach, designing ads to entertain, not educate or sell. Prices rise and the spots still sell out, so the price isn't too inflated-but advertisers need to use them right."
President/Strategic Media Solutions/Inner Grove Heights, MN
"When you stop to consider the pre-Bowl hype and the post-Bowl buzz about the commercials, your overall value can't be measured by cost-per-spot."
National Sales Manager/KTTC Television/Rochester, MN
Next week's question is "Do you think the ads from the State Department are an effective way of changing perceptions of the U.S. overseas?" To submit your answer please log on to AdAge.com, QwikFIND aao29v