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Voted & Quoted

Published on .

33% of readers say the biggest challenge facing marketers in 2003 is a sluggish economy, 32% say it is consumer control of the media, while 29% say political uncertainty and terrorism. Just 6%of the 1,440 voters cite other problems as most trying.

"I don't know if it's a sluggish economy so much as the consumer perceptions of one."

John P. Kuklinski

Senior partner/Satterfield & Associates/Carmel, Ind.

"Marketers need to understand TV will be increasingly viewer controlled. New methods of connecting relevant messages to audiences will be needed."

Tim Hanlon

VP-director/ Starcom MediaVest/Chicago

"The two major issues confronting everyone are attention and access, everything else is secondary."

Tom Troland

Brand futurist/Meredith Corp./New York

"The tendency to default to old means of success, eschewing more intrepid creative is a chronic ailment."

Steven Shalit

Account executive/USAToday.com/New York

Next week's question is "Should advertisers stay away from controversial shows with strong content such as 'The Shield'?" To submit your answer please log on to AdAge.com, QwikFIND aao29v

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