"I don't know if it's a sluggish economy so much as the consumer perceptions of one."
John P. Kuklinski
Senior partner/Satterfield & Associates/Carmel, Ind.
"Marketers need to understand TV will be increasingly viewer controlled. New methods of connecting relevant messages to audiences will be needed."
"The two major issues confronting everyone are attention and access, everything else is secondary."
Brand futurist/Meredith Corp./New York
"The tendency to default to old means of success, eschewing more intrepid creative is a chronic ailment."
Account executive/USAToday.com/New York
Next week's question is "Should advertisers stay away from controversial shows with strong content such as 'The Shield'?" To submit your answer please log on to AdAge.com, QwikFIND aao29v