Voted & Quoted

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33% of readers say the biggest challenge facing marketers in 2003 is a sluggish economy, 32% say it is consumer control of the media, while 29% say political uncertainty and terrorism. Just 6%of the 1,440 voters cite other problems as most trying.

"I don't know if it's a sluggish economy so much as the consumer perceptions of one."

John P. Kuklinski

Senior partner/Satterfield & Associates/Carmel, Ind.

"Marketers need to understand TV will be increasingly viewer controlled. New methods of connecting relevant messages to audiences will be needed."

Tim Hanlon

VP-director/ Starcom MediaVest/Chicago

"The two major issues confronting everyone are attention and access, everything else is secondary."

Tom Troland

Brand futurist/Meredith Corp./New York

"The tendency to default to old means of success, eschewing more intrepid creative is a chronic ailment."

Steven Shalit

Account executive/ York

Next week's question is "Should advertisers stay away from controversial shows with strong content such as 'The Shield'?" To submit your answer please log on to, QwikFIND aao29v

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