I didn't want a quasi-intellectual rehash of a popcorn movie.' Their friends trusted their word of mouth and stayed away..."
Senior writer/Entertainment Weekly/Los Angeles
"The marketing strategy is there, it's just the quality of the film that isn't. It seems now it is hard for movies to stay at the No. 1 spot for several weeks."
Michael Ingram Jr.
"As the mom of a 14 year-old girl, we had no movies to attend until late July! ... I think Hollywood is missing the boat with the teenage-girl market."
Next week's question is "Which show has the most effective product placement: 'Queer Eye for the Straight Guy,' 'The Restaurant,,' 'Trading Spaces' or 'Sex and the City?' To submit your answer please log on to AdAge.com, QwikFIND aao29v