Direct mail 29%
Direct response ads 24%
"Am I missing something here? Why would any marketer want to spend money selling to someone who doesn't want to buy. Won't this make telemarketing more efficient?"
Douglas A. Learner
Exec-VP/MRCA Information Services/Essex, Conn.
"The immediacy and low cost of telemarketing suggests e-mail as a ready replacement. But anti-spam legislation in the work will keep marketers away from e-mail for now."
Media planner/Iris Shokoff Associates/New York
"Switching to another doomed communications tool like e-mail spamming wouldn't be the smartest idea. Targeting clients through direct marketing is more expensive, but less intrusive."
Account executive/ Rapp Collins/Santo Domingo