Chairman/Crispin Porter & Bogusky/Miami
"Consolidation does stifle creativity, particularly with public companies. Creativity becomes an afterthought. When the focus is on profit you have an accountant somewhere making cuts. "
CEO/ Zimmerman, Laurent & Richardson/Des Moines, Iowa
"The only solution brought to the table to address dormant new business, negligible margins and a risk-averse climate, has been to cut costs. This short term fix has tightened the noose around the necks of agencies. Salary freezes and layoffs have left understaffed agencies with demotivated employees whose concern is job security, not big ideas. "
New Marketing Consultant/Jaffe/New York
Next week's question is "If the do not call list forces marketers to stop telemarketing, where will they channel the money they spent on it?" To submit your answer please log on to AdAge.com, QwikFIND aao29v