"I've gone from being the ham in the middle of a regular old sandwich to the top layer of an open-face sandwich."
-Jim Kelly/managing editor, Time /New York
"It was a suicidal thing to use the hated AOL across the board to begin with. Maybe it will take a few years to recover from the image associated with the brand, but they should at least try."
-Inna Hardison/HA Media/Daytona Beach, Fla.
"I like the new name."
-Jack Haire/exec VP, Time Inc./New York
"While they are losing the brand recognition of perhaps the most well-known name on the Internet, they are streamlining their own brand."
-Philip Cox/Americas manager, EuroMoney/New York