"The days of watching TV from 8 p.m. to 11 p.m. are over for me. It's a DVD movie and TiVo on my own time."
-Joel McKenna/Los Angeles
"Men are channel-flippers that are constantly trying to find multiple types of shows to watch simultaneously. From sports to home repair, all we have to do is look at the channel's name (Golf Channel, The Food Network, The History Channel, etc.) and we know what we'll get when we go there. ... Cable is specific to our needs and doesn't require looking at a TV guide to see what's on."
-Stephen Hunton/Account coordinator, BBDO/Atlanta
"There just isn't enough television targeted directly toward men. Sitcoms have become severely slanted to appeal to women, which leaves us no choice but to opt for cable programming or DVDs. Of course, there's always sports!"
-Felipe Cardenas/Reporter, 'Caribbean Business'/San Juan, Puerto Rico
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