"Beer's target is MEN and what do roughly 70% of all men do on Sunday and Monday nights? They watch football games. ... I can't even tell you one alcoholic ad that even shows college parties. "
Matt Johnson/Media planner/Periscope/Minneapolis
"Look at where the beer industry places billboards: near schools, colleges and universities. Look where its ads are: in print publications read mostly by teens. Come on, they know they have to secure new recruits to drink."
Frank Baker/Media educator/Columbia, S.C.
"[T]he target market for many alcoholic beverages are, in fact, college students or people in their late 20s. Also included are people who like to stay young and have fun. I think advertisers have it tough trying to say [that they are] advertising to a 21-year-old, not a 20-year-old, because their psychographics and demographics are so similar."
John Schoofs/Student/University of Wisconsin/Green Bay, Wis.
Next week's question is "Should the FDA drop the side-effects rule for print DTC drug ads?" To submit your answer please log on to AdAge.com, QwikFIND aao29v