"The Super Bowl has become an event that is blown way out of proportion to its residual value. The Daytona 500 has nearly as many viewers without the trumped up ad costs."
William L. Bonham/Partner/Diana's Creations/Dickinson, Texas
"The ads are always great and very creative. But I really doubt that they go very far for actually selling the product. They are more like entertaining shorts sponsored by a brand. The high price for advertising just gets passed on to the consumer."
Aaron Brown/Manager/Big River Breads/Corvallis, Ore.
"At approximately 2.5¢ per viewer (88.6 million viewers/$22.3 million for a 30 second spot ... not to mention the ripple effect at the office and the media coverage the next day) how many other opportunities or venues allow such an impact? It is a chance to create and perpetuate a permanent bond with loyal consumers."
Paul Melter/Director of Strategy Implementation/ Saatchi & Saatchi/New York
Next week's question is "Are TV's problems as bad as last week's NATPE attendees suggested?" To submit your answer please log on to AdAge.com, QwikFIND aao29v