"Most marketers don't 'get' the importance of video games because most marketers think Mario Brothers is a pizza place. If it's not measured in traditional metrics and supported by a lot of research, it is a real tough sell."
-Phil Akin/Director-marketing/Advance Auto Parts/Roanoke, Va.
"Many agencies are not looking past yesterday and have yet to acquire a working knowledge of video games and the new sorts of marketing opportunities they offer. Agencies must prove to clients that video games have become something more than a sideline entertainment. ... Someday, we will have a president who grew up playing Super Mario Brothers."
-Matt Johnson/Media planner/Periscope/Minneapolis
"Given that video-game sales now surpass Hollywood blockbusters ... marketers need to realize that this is not a passing fad. Video games ... are the choice of entertainment for the influencers and leaders."
-Daniel Sutton/Account executive/Wieden & Kennedy/Portland, Ore.
Next week's question is "Are TV networks deceiving consumers by not labeling product placements?" To submit your answer please log on to AdAge.com, QwikFIND aao29v