"A quality media relations team will get the appropriate product placements if they fit within the mission of a publication. If those placements are sold, then ... smaller companies will not be able to afford placements. Invest in resources to build quality editorial relationships, don't try to buy your way in."
-Tad Druart/President/TnT Communications/Austin, Texas
"It is up to the magazine industry to create and explore [advertising] opportunities, just as every other medium has done in the past few years. ... Magazines will discover a new generation of readers who fully understand the economic model of advertising-supported media and are open to ... an ingredient of integrated advertising in all media."
-Ben Grill/Research strategist/Sachs Insights/New York
"A magazine's biggest asset is the trust of its readers that the information is unbiased and of high journalistic integrity. Slipping advertisements in will damage that trust...."
-Andrew Osterday/Project manager/The Rev/Atlanta
Next week's question is "Will CBS get the double-digit upfront price increases it expects?" To submit your answer please log on to AdAge.com, QwikFIND aao29v